• Bayer
  • $177,070.00 -177,070.00/year*
  • Advertising/Marketing/Public Relations
  • Full-Time

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Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life.

At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Apply online

Associate Brand Manager

Your tasks and responsibilities

An Associate Brand Manager supports the Senior Brand
Manager in efforts to achieve the short and long term objectives
for the brand with particular focus on assigned segment. This is
accomplished through the development and execution of marketing
plans, business management analysis and input on the strategic
direction of the brand

The primary
responsibilities of this role, Associate Brand Manager, are

+ Support the Senior Brand Manager by leading the
development and execution of marketing plans that will enable the
brand to set and execute a plan to meet its volume targets, share
targets and overall business objectives;

+ Analyze the business and competitive environment on
a continual basis, using strong data and sound judgment to make
recommendations to the brand team for ways to better meet short and
long-term business goals;

+ Lead cross-functional teams needed to achieve key
brand initiatives. This will involve defining the objectives for
the initiatives and managing the team, timelines and resources

+ Assist in the development of market research
projects by identifying information gaps and working with the Sr.
Brand Manager and MRD manager to recommend and execute plans to
fill the information voids;

+ Work with the consumer promotion department to set
strategy and determine objectives for consumer promotion. Manage
consumer promotion team to achieve on-time production and execution
of key tactics;

+ Lead HCP marketing by strongly influencing
objective and activation development with Sr. Brand Manager &
relevant agency partners. Spearhead associated advertising
development process;

+ Partner with sales strategy and determine
appropriate objectives and initiatives to best achieve brand
imperatives in the retail environment;

+ Gain a strong understanding of the medical,
regulatory, legal and manufacturing environments for the brand as
they relate to key brand initiatives. Build relationships with key
contacts in each of these areas;

+ Assist in the management and development of the
brand's P&L, providing input on recommendations for financial
planning to achieve financial objectives;

+ Assist Senior Brand Manager with advertising
development process, including development of creative briefs and
advertising strategy through production;

+ Supports the strategic brand plans that not only
deliver on annual and longer term financial objectives, but also
protect brand equity and enhance brand health.

Who you are

Your success will be
driven by your demonstration of our LIFE values. More
specifically related to this position, Bayer seeks an incumbent who
possesses the following:

Required Qualifications:

+ Bachelor's degree with 3 years of work
experience in similar role/function within the CPG/HealthCare

+ Sound knowledge of all principal areas of

+ Strong Interpersonal skills;

+ Strong communication skills (written and verbal
with emphasis on presentation skills);

+ Self-management and

+ Critical Thinking skills (ability to access or
analyze a situation and derive optimal path for

+ Strong Technical skills (potential to assess and
react to complex technical information);

+ Strong capability to analyze data and use

+ Self-motivation;

+ Flexibility and adaptability;

+ Ability to multi task;

+ Teamwork and leadership.

Preferred Qualifications:

+ Master's degree highly preferred with at
least 1 year of work experience in similar role/function within the
CPG/HealthCare environment.

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the \"Passion to Innovate\" and the \"Power to Change\", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Country:United States


Functional Area:

Entry Level:

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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